Brand compliance, enforced
Protect your brand before content goes live.
Brand Police reviews marketing content against your organisation’s own guidelines, identifies every offence and provides clear corrections before anything reaches your audience.
Open Brand PoliceIncident Report
Status: DetainedGlobal Product Launch Email
Reviewed against Core Brand Guidelines and Q3 Launch Campaign Guidelines.
Our findings
The email is broadly on message, but prohibited terminology, an unsupported claim and two formatting rules prevent it from going live in its current form.
List of Offenses
Prohibited terminology. “Cheap” is prohibited in all customer-facing communications.
Approved terminology. “Customers” should be replaced with “members”.
Formatting. French phrases must be italicised.
Unsupported claim. “Guaranteed” is an absolute claim without approved evidence.
Corrections
Remove the prohibited term, apply approved terminology, italicise the French phrase and remove the unsupported claim before resubmitting for review.
Built for organisations where brand consistency cannot be left to chance.
- Global brand teams
- Distributed marketing teams
- Agencies and external partners
- Multi-market campaigns
- Regulated organisations
The problem
Your brand guidelines are only useful when people follow them.
The more people creating content, the harder it becomes to maintain one consistent brand. Manual reviews are slow, subjective and difficult to scale. Brand Police turns your guidelines into a repeatable compliance process.
- Central marketing teams
- Regional offices
- Agencies
- Freelancers
- Sales teams
- Social teams
- Communications teams
- External partners
Brand drift
Small inconsistencies accumulate across teams, channels and markets.
Slow approvals
Senior brand teams spend too much time reviewing routine content.
Inconsistent enforcement
Different reviewers can interpret the same guidelines in different ways.
Start here
How it works
Brand Police reviews your content against your saved guidelines and shows what is working, what needs tightening and what should not go live yet.
Add your guidelines
Upload your core brand guidelines, tone-of-voice documents and campaign-specific rules.
Check an asset
Paste copy or upload a document. Brand Police reviews it against your saved guidelines.
Read the Incident Report
Receive a Cleared, Held for review or Detained result, supported by clear findings and corrections.
Save or download the report
Return to the report later or download a structured version for review and approval.
Brand Police reviews against your Core Brand Guidelines, then applies Campaign or Project Guidelines when they are available.
From rule to report
Turn brand guidelines into enforceable rules.
Core Brand Guidelines
- Use “members,” not “customers.”
- French phrases must be italicised.
- Do not use exclamation marks in formal communications.
- Always capitalise the full product name.
- Use the registered trademark symbol on first mention.
- Avoid claims that are not supported by approved evidence.
- Use sentence case for all subheadings.
- Do not describe the service as “cheap.”
Incident Report
Status: DetainedApproved terminology. “Customers” used where “members” is required.
Formatting. “french experience” is neither italicised nor capitalised.
Tone and language. Exclamation mark used in a formal communication.
Prohibited wording. “Cheap” appears in the opening line.
Every finding cites the guideline it came from, so corrections are specific rather than subjective.
Worked example
One asset, reviewed line by line.
Your Copy
“Join our cheap new service today! Customers can enjoy our exclusive french experience, with amazing benefits guaranteed.”
Suggested rewrite
Join our new service today. Members can enjoy our exclusive expérience française, with benefits designed around how they already use their membership.
Incident Report
Status: DetainedOur findings
Five offences were identified across terminology, formatting, tone and claims. The asset should not be published until each has been corrected.
List of Offenses
- 1.“Cheap” is prohibited terminology.
- 2.“Customers” should be replaced with “members”.
- 3.The French phrase requires italic formatting.
- 4.The exclamation mark conflicts with the formal tone rule.
- 5.“Guaranteed” is an unsupported absolute claim.
Corrections
Replace prohibited and non-approved terminology, italicise the French phrase, remove the exclamation mark and remove the unsupported claim.
Enterprise benefits
Brand governance at enterprise scale.
Review content faster
Reduce the time senior teams spend checking routine marketing materials.
Apply one standard everywhere
Give internal teams, regional markets and external partners the same rules.
Catch issues before publication
Identify wording, tone and formatting problems before they become public.
Make feedback actionable
Replace vague comments with precise explanations and corrections.
Create a clearer audit trail
Maintain a structured record of what was reviewed, what was flagged and how it was corrected.
Built for enterprise
Designed for complex organisations.
Brand Police helps central brand teams maintain control without becoming a bottleneck. Give every team a faster way to work within the rules while retaining clear oversight of the final output.
What the platform provides
- Core Brand Guidelines
- Campaign or Project Guidelines
- Consistent review methodology
- Support for distributed teams
- Structured Incident Reports
- Repeatable review workflows
- Report history
- Downloadable reports
- Organisation-specific standards
- Human approval remains in control
Human control
AI-assisted. Human-controlled.
Brand Police handles the repeatable first review, helping your team focus on higher-value strategic and creative decisions. Final approval remains with your organisation.
The platform supports professional judgement rather than replacing it.
- Guidelines
- Brand Police review
- Human approval
- Publication
Use cases
One standard across every content workflow.
Global campaign reviews
Apply central brand rules across markets and regional teams.
Agency submissions
Give external partners clearer feedback before final approval.
Social media
Review high-volume content without losing control of tone and terminology.
Email marketing
Catch brand, formatting and language issues before campaigns are sent.
Executive communications
Apply a consistent standard to high-profile communications.
Product launches
Keep launch messaging aligned across channels and contributors.
Regional localisation
Review local adaptations against central brand requirements.
Regulated marketing content
Support more structured review where wording and evidence require additional care.
Request a demo
See how Brand Police would enforce your guidelines.
Book a tailored demonstration based on your organisation’s brand challenges, content workflows and governance requirements.
FAQ
Questions we are asked most.
Your brand has rules. Brand Police makes them enforceable.
Give every team a clearer way to create content that stays within the lines.